Showing posts with label TNNWC Group LLC. Show all posts
Showing posts with label TNNWC Group LLC. Show all posts

Wednesday, August 25, 2010

The Best Times To Submit News Releases - and - The Best Times To Send Emails

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1. Little-Known Facts of Surprisingly Great Importance.
2. Consistent reading trends and patterns in media and email...predictability? Nope. Certainty!
3. A brief entertainment.
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The Best Times To Submit News Releases -and- The Best Times To Send Emails
Object: Maximize the effectiveness of your communications by optimizing timing.
Most of the news releases submitted on a Friday will be posted (by media) on Tuesday -- a two business day delay. The best days for a press release to "land" (i.e., to be published) in the media are on Monday, Tuesday Wednesday, and Thursday. Because of 1-2 business day publishing delays, the best (and safest) days to submit news releases to the wire services are on Friday, Monday and Tuesday for maximum effectiveness.
In contrast, the best days to get your direct emails to be opened by recipients are Tuesday, Wednesday and Thursday. The worst days for recipients to receive your emails are Friday, Saturday, Sunday and Monday. Monday is the worst of the worst -- it's when you get the least attention, and maximum deletion. People can even get angry at you for filling up their inboxes to bursting when they've gone to face their accumulated email mountain after a weekend of being away from the rigors of work. 
Irony: The best day to get your News Release published is on a Monday (Tuesday is also quite good), while it is the worst day to have anyone receive your email campaigns.
- An Anonymous Tipster

Douglas Castle (just an assumed name - he would never divulge a trade secret; not even under threat of physical torture)
This Anonymous tip is brought to you by TNNW BUZZWORKS, a deadly-effective Division of TNNWC Group, LLC. For your free membership to TNNWC Group, LLC (including free subscriptions to The National Networker Weekly Newsletter and The BLUE TUESDAY Report, as well as access to TNNWC's Suite of Services), click on either of these magic links:
After you've done this, click your heels together three times... (kidding)...

Sunday, July 25, 2010

The Misguided Notion of "TRENDING NOW" - Douglas Castle

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The Misguided Notion of "TRENDING NOW" - Douglas Castle

Dear Fellow Futurists and Friends:

The latest fad to stick itself between the eyes of every informationally overburdened and sensorially bombarded "gotta know everything now...gotta be up-to-the-minute...news monkey and aspiring corporate climber (despite the notable absence of ladders, steps, and destinations) is the "Trending Now" dynamic ticker that you can see on the homepages or opening pages of all of the major computer hosting and service providers (Google, Yahoo!, Bing, AOL, MSN and a growing number of others).

This feature, which is really a dynamically updated ranking of the top 10, 20 or 30 topics which are most frequently searched by the public at any given moment, is supposed to be extremely meaningful. If they were financial data, they might be useful, but all we can glean from these ticker displays are the fads of the moment. Ironically, they are not even trends -- they are ranked search frequencies as of the moment of measurement. The fact that so many of them change so rapidly attests to their volatility (perhaps a function of some combination of intensity of news story saturation and the fickle and limited nature of many people's attention spans.

Now if you were to isolate a particular search topic and follow its relative positioning daily over a length of time; or, if you were to codo the same thing with two different brands, or ideologies or atmospheric gases...well then, you would be citing a trend. A trend is a measurement of change or tendency in a particular variable over a period of time. The difference between a "Trending Now" display and a "Trend" per se is analogous to the difference between a point and a line.  A point can (possibly) be observed, but its direction is unknown. It takes several points to plot a trend line, or to plot two or more competitive trend lines in a comparative or correlative analysis of  brands or  products. And these points are gathered over time.

If you'd like to see a trend instead of a daily ranking (this is safe experiement which you can do at home without setting the house on fire or putting your kid brother's eye out), just use the same "Trending Now" report, choose a "hot" topic (i.e., Lady Gaga) and examine it daily to see which position it occupies daily. Plot a chart based upon rank. Then, as ranking rises or falls, you can site a trend, or direction. You may even plot a graph with percentage changes and other exciting (stifled yawn) metrics! See how easy this Futurism thing can be?

In Futurism, we do not seek to just 'get the point' -- we seek to find the best-fitting line, and extend it using a combination of skills.

NOTE: By the way, you'll likely notice that the fastest risers tend to plummet the most precipitously, while the slower climbers have a tendency to occupy a higher ranking position (on average) for longer.

Let's just remember that a momentary ranking is not indicative of a trend.

Class dismissed!

Faithfully, and wishing you a wonderfully vertical success path, I am,

Douglas Castle


Douglas Castle
Join my TNNWC Group, LLC collaborative business community (GICBC) at no cost by clicking on http://bit.ly/JoinTNNWC.

Sunday, June 13, 2010

News On Anti- Aging Programs at 06.13.2010

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NEWS ON ANTI-AGING PROGRAMS at 06.13.2010

This article was originally posted on LINKS 4 LIFE (http://lifelinksiep.blogspot.com/) by Douglas Castle on June 13, 2010.

NOTE: The information which follows is NOT intended to be, nor should it be construed by the reader as medical, healthcare, or nutritional advice. Before embarking on any system of exercise, and nutrient protocol or taking any medications (whether prescription, over-the-counter, or nutritionals, you should consult your principal heathcare practitioner to determine whether or not the action that you are contemplating would be appropriate for you, specifically, in considering your personal health conditions, possible negative side-effects associated with taking medicines or nutrients in conjunction with what you may already be taking either by prescription or over-the counter.

The US FDA has not passed on or endorsed the merits of taking any of the medications or nutritionals described in the article, not has it declared them as either safe or effective for the purposes indicated.  Neither LINKS 4 LIFE nor the author of this brief article endorse or warrant the effectiveness or safety of any of the substances described herein.

The information which follows was excerpted from a newsletter which I recently received from International Anti-Aging Systems, which is a seller of numerous purportedly nootropic and anti-aging drugs. Bear in mind that this information is provided as food for thought and for further reasearch only. No recommendations or healthcare suggestions are made hereby, and no endorsement of International Anti-Aging Sytems is made hereby. 
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Build Your Own Anti Aging Program
What is the best way to tackle aging?

How can we prevent aging’s annoyances from becoming disorders and diseases?

We’ve done our best to simplify the answers for you by breaking down the protocols and products into 4 categories. We hope that you enjoy reading about this program and trust that you find great benefit from following its path. We all know that prevention is the best cure!

Due to the wide array of the theories of aging, it is best to “manage” your aging on several different levels. In order to simplify the process as much as possible, we’ve designed the ultimate optimal health pyramid. This comprises of four levels:
The ultimate optimal health pyramid visualizes the advantages of each stage, enabling you to “build” the strongest program for your own optimal health. In this way that the greatest long-term health benefits can be obtained.
Find out how to build your program here
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END NOTE: The original hyperlinks from the above excerpt are left intact for your further information and exploration. IAS does provide some interesting information about nootropics, cognitive enhancement and anti-aging, but this information has not be validated by any US or international medical or nutritional rating, legislative, evaluative or regulatory body. Some of the drugs discussed may not be legal for import into the United States or other countries - if you choose, upon you physician's or other primary healthcare provider's approval, to order any of the items, be certain that you know about the legality concerning the importation and use, in your country, of any of the substances touted by this publication.

Faithfully yours (and may you live long and prosper),

Douglas Castle


p.s. Pay no attention to that man behind the curtain.
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Douglas Castle
Join my TNNWC Group, LLC collaborative business community (GICBC) at no cost by clicking on http://bit.ly/JoinTNNWC.

Saturday, May 29, 2010

The Irony Of The Latest Decline In U.S. Interest Rates

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THE IRONY OF THE LATEST DECLINE IN U.S. INTEREST RATES


Article written By Douglas Castle (http://aboutDouglasCastle.blogspot.com)
Originally published in THE GLOBAL FUTURIST (http://TheGlobalFuturist.blogspot.com)
Release Date:  05.29.2010
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Dear Friends:

An article follows from the ASSOCIATED PRESS which speaks of the lowest US mortgage borrowing rates in many years. The inference is that this should be great news for homeowners looking to refinance and for home purchasers.

While this appears to be good news on the surface, it may be largely inapplicable for the large majority of applicants seeking loans from banks for these reasons:

1) The “advertised rates” are only for prospective borrowers with excellent, unblemished credit histories and the highest credit scores pursuant to the FICO (Fair-Issac) consumer credit-rating standard – the standard for credit evaluation used by most US lenders. Banks typically charge higher rates to lower-scoring applicants in order to adjust for their increased “credit risk.”

2) The same banks and affiliated credit card companies [which largely, because of their negligence, recklessness and unbridled greed created and fueled the global economic meltdown have severely damaged the credit scores of countless consumers through loan foreclosures, repossessions, increased personal bankruptcies, credit card line reductions, credit card closures, late fees, over limit fees and other lawless and opportunistic moneymaking opportunities associated with institutionalized consumer fraud perpetrated on a credit-addicted society] are the ones who are now applying increasingly stringent standards to loan applicants.

In fact, these banks are tightening up their underwriting guidelines weekly due to policy guidelines being handed down to them by their principal insurer, Fannie Mae. Be reminded that Fannie Mae was one of the biggest defaulters in the economic meltdown. But, unlike consumers, the government deemed them “too big to fail,” and started the printing presses rolling to bail them out.

Some of the biggest bailout beneficiaries are now reporting record profits – they are, in essence, using taxpayer money gifted to them by the Fed (in plainspeak, the banks and financial institutions pissed away all of the taxpayers’, savers’ and investors’ money, and now the government is making the taxpayers PAY TWICE to maintain the banking system’s entrenched entitlement to profits), and buying government securities (which increases the national debt, for which the taxpayers will have to pay YET AGAIN.


This is an incredible economic debt loop which cannot be broken without some kind of actual productivity, earnings, employment and fresh thinking. In the meantime, all of the money (either scrip or electronic book entries) is being hoarded by the financial institutions. They are being rewarded for not taking any entrepreneurial risk. They are making money by using debt (or bailout welfare money) to purchase more government debt.

Here are a few things to anticipate:

1)  Following the stabilization of the Euro, and of the European capital markets, the US dollar will again dive in value, and our sovereign credit rating will drop, institutions outside of the US will stop buying our Treasury Paper (which is, by the way, what is temporarily driving US interest rates down for the time-being), and rates will begin to creep up again. What we are experiencing now is just a brief bit of luck that the European Markets look a bit worse than those here in the US. Our Treasury Securities are the “default investment” when things get dicey in Europe;

2)  The US Treasury is going to be taking the muzzle off of the Internal Revenue Service – its hired gun, so to speak - within the next month or so, in order to start replenishing its empty war chest. Expect vigorous, aggressive and brutal IRS audits and assessments, and heightened, expedited enforcement action (seizures and sales of assets) to raise money from the easiest targets: individuals and small businesses, most of whom are easily intimidated, cannot afford to mount a defense, and will do virtually anything in order to pay whatever the IRS says that they owe. The percentage of taxpayers audited will increase, collections will increase, and the economy will be profoundly damaged.

Friends – this is nothing short of a reign of terror.

3) Because of items 1 and 2, above, expect many Boomers and recent graduates to leave US citizenship behind in favor of working in Asia, parts of Europe, and Middle East. This will produce an unprecedented brain drain in the US. Of course, businesses, opportunities, entrepreneurs and innovation will flee from the US as well. This is already happening at an alarming rate.

4) The stragglers, those left behind in the US, will be government employees, the ultra-wealthy, those who are incarcerated, or those who are part of the ever-present underground economy.

The AP article follows:
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Mortgage rates sink to lowest this year

By ALAN ZIBEL, AP Real Estate Writer Alan Zibel, Ap Real Estate Writer 2 hrs 42 mins ago
WASHINGTON – Mortgage rates have fallen to the lowest level of the year as investors poured money into the safe haven of U.S. government securities.
The average rate on a 30-year fixed rate mortgage dipped to 4.78 percent this week from 4.84 percent a week earlier, mortgage company Freddie Mac said Thursday. It was the lowest level since early December, when rates fell to a record low of 4.71 percent.
The average rate on a 15-year fixed-rate mortgage fell this week to 4.21 percent_ the lowest level in nearly two decades.
Concerns over the European debt crisis have sent yields for 10-year and 30-year Treasury bonds to their lowest levels of 2010. Rates on 30-year home loans often rise and fall in line with the 10-year note.
Analysts say the opportunity may not last. If Europe's woes subside and the U.S. economic recovery stays on track, rates are likely to move higher. That's because traders will move their money back into riskier investments.
"Strike now," said Greg McBride, senior financial analyst at Bankrate.com. "If they move quickly against you, it just takes money right out of your pocket."
Homeowners appear to be taking notice. Applications to refinance surged this week to the highest level since October 2009, the Mortgage Bankers Association said Wednesday.
But mortgage applications to purchase homes fell to the lowest level since April 1997. A major reason for that drop: tax credits expired on April 30.
A campaign by the Federal Reserve to reduce borrowing costs for consumers pushed rates down to extraordinarily low levels last year. Rates were expected to rise after the program ended this spring. Instead, they have dipped. Fears that Greece's government would default on its debt shook world markets and boosted demand for U.S. Treasurys.
Freddie Mac collects mortgage rates on Monday through Wednesday of each week from lenders around the country. Rates often fluctuate significantly, even within a given day.
Rates on five-year, adjustable-rate mortgages averaged 3.97 percent, up from 3.91 percent a week earlier. Rates on one-year, adjustable-rate mortgages fell to 3.95 percent from 4 percent. That was the lowest average since May 2004.
The rates do not include add-on fees known as points. One point is equal to 1 percent of the total loan amount.
The nationwide fee for loans in Freddie Mac's survey averaged 0.7 a point for 30-year, 15-year and 5-year loans. The average fee for 1-year loans was 0.6 of a point.
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Faithfully,

Douglas Castle

About Douglas Castle
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