Showing posts with label behavioral psychology. Show all posts
Showing posts with label behavioral psychology. Show all posts

Wednesday, August 25, 2010

The Best Times To Submit News Releases - and - The Best Times To Send Emails

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1. Little-Known Facts of Surprisingly Great Importance.
2. Consistent reading trends and patterns in media and email...predictability? Nope. Certainty!
3. A brief entertainment.
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The Best Times To Submit News Releases -and- The Best Times To Send Emails
Object: Maximize the effectiveness of your communications by optimizing timing.
Most of the news releases submitted on a Friday will be posted (by media) on Tuesday -- a two business day delay. The best days for a press release to "land" (i.e., to be published) in the media are on Monday, Tuesday Wednesday, and Thursday. Because of 1-2 business day publishing delays, the best (and safest) days to submit news releases to the wire services are on Friday, Monday and Tuesday for maximum effectiveness.
In contrast, the best days to get your direct emails to be opened by recipients are Tuesday, Wednesday and Thursday. The worst days for recipients to receive your emails are Friday, Saturday, Sunday and Monday. Monday is the worst of the worst -- it's when you get the least attention, and maximum deletion. People can even get angry at you for filling up their inboxes to bursting when they've gone to face their accumulated email mountain after a weekend of being away from the rigors of work. 
Irony: The best day to get your News Release published is on a Monday (Tuesday is also quite good), while it is the worst day to have anyone receive your email campaigns.
- An Anonymous Tipster

Douglas Castle (just an assumed name - he would never divulge a trade secret; not even under threat of physical torture)
This Anonymous tip is brought to you by TNNW BUZZWORKS, a deadly-effective Division of TNNWC Group, LLC. For your free membership to TNNWC Group, LLC (including free subscriptions to The National Networker Weekly Newsletter and The BLUE TUESDAY Report, as well as access to TNNWC's Suite of Services), click on either of these magic links:
After you've done this, click your heels together three times... (kidding)...

Tuesday, July 21, 2009

If Ignorance is Bliss...

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Dear Friends:


I remember Jack Nicholson, in a movie role as a hard-boiled and senior seasoned military officer, screaming at a military tribunal... "You want the truth? You can't handle the truth!"


I have heard it said that "The truth shall set you free." I do not believe this; at least not literally. Knowing the truth can impose a serious burden of responsibility upon you to take action. The perception of many is that the truth, wherever it lies hidden, should remain buried -- they do not want to invite the controversy, fear and obligation that ensues the revelation of the truth.


The truth, unearthed, brushed off and held up to the light, also has a propensity to shift the balance of power -- many powerful people remain in such position due to their ability to keep the public in a state of ignorance. In fact, ignorance and fear have been utilized since the beginning of recorded Human history to maintain the domination by a small group of people over a much larger one. The truth is often discovered only to be reburied - at a location known to only a select few. Why I'd be willing to bet that clerics were practically lined up around the proverbial block to lynch Copernicus when he proposed that the Earth revolved around the Sun. Scientific inquiry has always been a socially risky business.


Expect that in times of severe economic trouble (let us assume, for example, the current period through mid 2012, as I've cited several times) that people gravitate in the opposite direction of the truth, preferring to deal in simpler lore and optimistic possibilities. The curious exception to this is the increased efforts on the part of politicians to appease the troubled masses by making human sacrifices - placing blame - by either prosecuting or persecuting those deemed "responsible" for precipitating the trouble. As a species, we retreat further into the comfortable realms of folklore, superstition, and very basic religion. Denial and placing blame are time-tested ways of avoiding a confrontation with the truth.


Expect a return to religious conservativism, conformity, superstition and a "Dark Ages" mindset during the course of the consternation that we, as a species, will have to contend with on the meandering and mine-laden road back to an economy which is stabilized at a higher level.


I came across the following in BuzzFlash, earlier today. While they represent only one side of the political pendulum, and while I often am at odds with their unspoken agenda, they make some clever observations. Veer slightly to the Progressive Agenda (i.e., liberal and democratic for the most part) with me for a short while, and read just a bit.



Remember about the Space Race, a Man on the Moon. Then We Ran Smack Into the Brick Bible Wall of the Creation Museum.
BuzzFlash.com's Review (
excerpt)

A great companion book to "Idiot America: How Stupidity Became a Virtue in the Land of the Free", but with more scientific detail and documentation. Less snarky and more serious in its warning that we abandon science as a nation at grave peril to our future.This is a truly vital book for the future of our country, because we will fail to revive our nation if we continue to margianize science and the scientific community."For every five hours of cable news, less than a minute is devoted to science; 46 percent of Americans reject evolution and think the Earth is less than 10,000 years old; the number of newspapers with weekly science sections has shrunken by two-thirds over the past several decades. The public is polarized over climate change—an issue where political party affiliation determines one's view of reality—and in dangerous retreat from childhood vaccinations. Meanwhile, only 18 percent of Americans have even met a scientist to begin with; more than half can't name a living scientist role model. For this dismaying situation, Mooney and Kirshenbaum don't let anyone off the hook. They highlight the anti-intellectual tendencies of the American public (and particularly the politicians and journalists who are supposed to serve it), but also challenge the scientists themselves, who despite the best of intentions have often failed to communicate about their work effectively to a broad public—and so have ceded their critical place in the public sphere to religious and commercial propagandists. A plea for enhanced scientific literacy, Unscientific America urges those who care about the place of science in our society to take unprecedented action. We must begin to train a small army of ambassadors who can translate science's message and make it relevant to the media, to politicians, and to the public in the broadest sense. An impassioned call to arms worthy of Snow's original manifesto, this book lays the groundwork for reintegrating science into the public discourse--before it's too late."Please send friends and fellow liberals to purchase and donate at The BuzzFlash Progressive Marketplace to support a progressive economy and the passionate progressive journalism of BuzzFlash.com.
READ THE COMPLETE REVIEW >>>

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Watch for a slowdown in funding for scientific research (even regarding the ever-popular "Global-Warming"), and a growing reluctance for support for science by both the public-at-large and the politicians, despite their rhetoric.


I'll be enjoying the solar eclipse this evening.


Faithfully,

Douglas Castle

Saturday, March 14, 2009

THE TRUTH ABOUT ETHICS AND RESPONSIBILITY IN BIG BUSINESS

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Dear Friends:

You can read a fascinating article about the modern day "Pirates Of the Caribbean" by clicking on http://www.nytimes.com/2009/03/15/business/15AIG.html?_r=1&hp.

A very brief synopsis follows for those of you who are impatient, or pressed for time in your struggles to find employment, pay debts and keep your lives (and sanity) together:

Breaking News Alert: The New York Times, Saturday, March 14, 2009 -- 8:23 PM ET-----

A.I.G. to Pay $100 Million in Bonuses After Huge Bailout

Despite being bailed out with more than $170 billion from theTreasury and Federal Reserve, the American International Group is preparing to pay about $100 million in bonuses to executives in the same business unit that brought the company to the brink of collapse last year. [End of summary]
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After Merrill Lynch's pilferage, and numerous other widely-known and shameless acts of incredible selfishness and brazen wastefulness, this should not strike anybody as particularly unexpected. Rest assured that there will be some balking on the part of numerous regulators and the usual background white noise of the public "outcry," but that these generous rewards for fiscal irresponsibility, gross misconduct and profligate lifestyles of shameless entitlement will be paid out in full to each of the crew members. Rest assured that there will be no major civil investigations or criminal proceedings brought against any of these payees, or of the government policymakers and politicians who have failed to stop this leakage in the once-proud American Republic. The mythical character Gordon Gekko was a petty thief by comparison.

Those who have violated the basic tenets of moral decency shall be richly rewarded. Those who have been displaced, dispossed, foreclosed upon and destroyed emotionally, as well as fiscally -- perhaps the American Public At Large -- will continue to 1) be punished, and 2) to pick up the tab for the unindicted criminals and social miscreants who victimized them. Liars, thieves, con-artists, hypocrites, as well as their cadre of aiders, abetters and enablers, shall live more comfortably than ever before, while the impotent, disenchanted, war-weary people receive no relief, and ever-heightening abuse. For some, the United States was once indeed perceived as the land of opportunity. The once highly-regarded notions of fairness and justice have been exiled, leaving a sorrowful vaccuum in their wake. I am in mourning for the United States, the country that my grandparents came to to find opportunity, a fair chance at success, human dignity and constitutional justice.

Banks are getting out of the business of all consumer and commercial lending. They are cutting back on credit card credit limits, without reasonable notice and due cause, and have the unmitigated temerity to charge good, paying customers "surprise" over limit fees. New credit solicitations are going out, but they are purely a public relations ploy. If banks no longer finance either production or consumption, they are merely safe deposit deposit boxes with overly-large offices. They are worse than useless -- they are economically destructive. But their executives are being rewarded with colossal bonuses and an absence of controls, oversight or regulation. Jeez...don't you wish you owned a bank?

Insurance companies are getting out of the business of writing insurance policies or paying reasonable claims. This means that your premiums are merely an extorted, one-sided annuity for the companies that are supposed to protect you when you are ill, unable to earn income, unable to pay your bills, or to collect on debts owed you by defaulting creditors. If you become disabled or die, you cannot count on them to provide promised payments to your family to permit their survival -- and if you have a medical procedure, regardless of how critically necessary, expect to do battle with their legal counsel in order to be reimbursed for the inflated and exhorbitant costs of your treatment. Like the banks, they are in the business of stealing your money, and never returning it to you. And like the banks, their executives continue to be richly rewarded.

Automobile companies, long-known to be inefficient and low on quality, want government subsidies (and are receiving them) so that they may continue to pay out large bonuses to key individuals while they actually decrease production of automobiles and continue to layoff thousands of workers.

It has become virtually impossible to draw the line, any line, between an incompetent and ethically-compromised government, and the heads of the large corporations that control them like mad puppeteers. These carpetbaggers are filling their pockets and every other available container with all of the money that they can take.

It comes down to bahavioral psychology. Simply, when there are no rewards for ethics and responsibility, people, particularly those in power, will abandon them for other, more remunerative pursuits.

Capitalism, without any parameters of ethics and responsibility, has a propensity to self-destruct and deteriorate to a form of feudalism. It is happening today. There are even some who believe that the stage is being set for revolution in the United States. I find this prospect very frightening.

Capitalism is not the enemy, per se...it is the perpetrators, both in government and in corporate America who need to be brought to account.

Within these next few years, the only people who will be left standing in this science-fiction desertscape will be 1) the thieves and miscreants who are busily stealing at the expense of the national and global economy, and 2) the few entrepreneurs and networkers among us.
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Neither the government or the large corporations can save us. Look to the ingenuity of the entrepreneurs, the business visionaries and the newly-emerging leaders of small business and private entrepreneurship to rebuild from the rubble.

Faithfully,

Douglas Castle
p.s. Please click on http://aboutDouglasCastle.blogspot.com and subscribe to receive my blogs via RSS feed or by daily EMAIL. Thank you, one and all.

















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