E-BOOKS TO SURPASS PRINT MEDIA
Changes in Consumer Behavior, And Industries Affected
Over the next five years, the fate of e-books is set to vary significantly by country. In Germany, for example, it will remain a niche player for the foreseeable future, according to a PriceWaterhouseCoopers study published by the Economist.
Today in the United States, the e-book industry is worth about $5.7 billion while print is worth approximately $10 billion. By 2018, print and e-books will be worth $7.9 and $8.7 billion respectively in the United States.
The trend is clear: e-books and the sites that provide for the sale and/or downloading of e-books are going to increase in market prominence and profitability while print media, and the suppliers to (and of) print media, are going to be adversely affected. Some of these supply-chain variables include printing, paper, storage, publishing companies and logistics providers.
Plan your future accordingly.
Douglas E. Castle
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